How Video Helped a Non-profit Show Families What Makes Them Different

The video brand story produced for Better Day by Ideal Video Strategies

From the first time we walked through their doors, we could feel the difference. Better Day Adult Social Day Program isn’t just a place where adults with cognitive impairments receive care—it’s a place where they’re seen, heard, and valued. We wanted to show just that, how does this non-profit show people what makes them different?

To bring this to life on screen, we sat down with Executive Director Regina Fritz, along with dedicated staff members, clients, and their families. What emerged was a beautiful, heartfelt narrative about how much Better Day genuinely cares for every person who walks through their doors.

This wasn’t just another video. It was a way for prospective clients and families to see and feel what makes Better Day different. Through real voices and authentic moments, we highlighted:

• The warmth and energy of the staff

• The sense of purpose and joy clients experience each day

• The peace of mind families feel knowing their loved ones are in good hands

  
  

Whether you're exploring options for adult day services or simply want to see what compassionate care really looks like, this video offers a meaningful window into the Better Day experience.

We’re honored to have played a part in helping Better Day share their story.

What we especially loved about this project is that one of Better Day’s board members was so impressed with the video, he hired us to produce a few of videos for his own company—Seniors Helping Seniors Boston, a local organization dedicated to compassionate in-home senior care.

If you’re looking to do the same for your business or organization, we’d love to talk about how we can help you connect with your audience through video. Fill out our contact form and we would be happy to help!

Jeffrey Gordon of Ideal Video Strategies and Regina Fritz of Better Day.