How Video Helped Seniors Helping Seniors-Boston Share Their Story and Launch a New Program

After creating a heartfelt brand story video for Better Day Adult Day Social Program, we were thrilled to hear how much the video resonated with their team, families, and board members. In fact, Josh Obeiter, Executive Director and Owner of Seniors Helping Seniors – Boston, who also serves on Better Day’s board, was so inspired by the video that he reached out to us for his own project.

Josh wanted to highlight what makes Seniors Helping Seniors such a unique and compassionate provider of in-home senior care. Together, we crafted a brand story video that introduces his team, showcases the relationships they build with clients, and captures the heart behind their mission: pairing seniors who need support with other active seniors who want to help.

But the work didn’t stop there.

Shortly after, Josh approached us again to help create a video to launch a brand-new program called Day Trippers—a social and recreational experience designed to help older adults get out of the house, explore local destinations, and stay active in the community. We produced a launch video that brings the Day Trippers experience to life with real outings, smiling faces, and the sense of joy and connection that defines the program.

These projects are a great example of how video can not only share your mission but spark new opportunities and engagement.

We’re grateful to Josh and the team at Seniors Helping Seniors Boston for trusting us to tell their story—and we’re proud to help amplify organizations that are truly making a difference in the lives of others.

If you’re looking to do the same for your business or organization, we’d love to talk about how we can help you connect with your audience through video. Fill out our contact form and we would be happy to help!

Ideal Video Strategies produced this launch video for SHS's Day Trippers Program